How Do BMW Car Seller’s market their Products and Services?
BMW Cars in Today’s Market
BMW is a world class car manufacturing company located in Germany. They also manufacture motorcycles. BMW is assumed to be one of the most admired and famous automobile brands in the world market. BMW has worldwide customers and popular for its quality and reliability. It competes with the other two top German automobile brands Mercedes and Audi. BMW is operating since 1900, when initially it was manufacturing motorcycles and aeroplane engines. Later it moved to car manufacturing and is top in the car industry now. People deem it a prestige to have a BMW car parked in their parking lot and when they drive on roads besides other branded cars. bmw forum markets has soared greatly in the past few years and have marked itself for the highest selling point in the year 2013 with 1.95 million cars. BMW now has advanced engineering in its products and its manufacture.
How does BMW Company do its Marketing Job?
BMW feels prestigious in taking part in many top events such as formula one, rally cars, bike racing, and touring cars. BMW is involved in a lot of sports events for their promotions. BMW forums exist on the internet where the BMW manufacturers and sellers post about their products and services to a broader audience and premiere BMW forum accounts. BMW is part of the wanted segment now, which means people in the higher class wants the BMW cars. People are ready to own them for their higher quality and reliability in the car market. BMW has been promoting its products in television commercials, print advertisements, and online marketing.
BMW Marketing Mix
BMW uses four main marketing mix in its promotions and marketing. They are excellent brand pull, high-quality products, good service, and luxury segment. People from many fields such as mechanics and helpline support work for BMW. They are very highly skilled to be able to manufacture any issues. BMW manufacturing units are present in many countries that are capable of producing 11,000 units per year per unit.
BMW has also planned a well-organized idealized network for its sales. Since the margins are less, BMW directly has showroom dealers for purchases instead of dealerships which needs higher investment. BMW also has an excellent provision of spare parts which makes it service unique and perfect any time. BMW has a lean distribution model targeting only its required audience for a higher reach.
BMW is well aware that its target audience looks for a high-end product from the company themselves and are also ready to pay extra pennies for it. Customers expect exclusiveness, that their car should not be owned by the whole people out there in the country. The television advertisements are hence made sleek and high quality targeting the elite people. The ad contents focus on looks, technology, and customer delight. BMW focus on pull strategy for its promotions. It has top of the mind positioning among its competitors with excellent marketing over the years. BMW does not aim for all people and also has a more expensive loop for its services and general maintenance.